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Research papers

Getting connected redefining the traditional debrief

A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think...

Catalogue: Qualitative 2006
Authors: Annie Auerbach, Richard Hall
Company: Flamingo
October 8, 2006
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Citation

Auerbach and Hall (2006a, October 08). Getting connected redefining the traditional debrief. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-connected-redefining-the-traditional-debrief


Research papers

Creative mobile phone research

Next to the discussion on opportunities and limitations of mobile market research, the report focuses on results of a qualitative trend study supported by new mobile and web-based technologies. Over the period of four weeks, undergraduates...

Catalogue: Qualitative 2006
Authors: Emanuel Maxl, Sigrid Studler
October 8, 2006
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Citation

Maxl and Studler (2006a, October 08). Creative mobile phone research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creative-mobile-phone-research


Research papers

Toilet breaks

Life is one big story and as market researchers we make it our stock in trade to turn certain lives, the attitudes, behaviours and preferences that cascade in these lives into stories. As well as factual and relevant, we try to make them lively,...

Catalogue: Qualitative 2006
Authors: Anjul Sharma, Becky Lewis
Company: Ipsos MRBI
October 8, 2006
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Citation

Sharma and Lewis (2006a, October 08). Toilet breaks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/toilet-breaks


Research papers

People research for experience design

This paper is based on Philips Design&Research through Design program, intended to develop business options with high potential value and in a timely manner. The paper outlines an approach to assessing and evaluating innovative experience...

Catalogue: Qualitative 2006
Authors: Slava Kozlov, Lucile Rameckers, Paul Schots
Company: Philips International
October 8, 2006
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Citation

Kozlov, Rameckers and Schots (2006a, October 08). People research for experience design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/people-research-for-experience-design